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Born out of mateship,
the Sexy Concreter's Calendar started when a fellow concreter was struggling with depression.
The crew rallied around him, looking for a way to raise his spirits — and raise awareness about mental health on site.
What began as a cheeky idea (a piss-take of the Sexy Fire Fighters Calendar) to get a few laughs quickly turned into something much bigger:
a way to start real conversations about what’s going on beneath the hi-vis.
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The 2025 Sexy Concreters Calendar was more than just a laugh - it became a nationwide movement.
Featuring real concreters (no models, no filters), the calendar blended humour, heart, and hi-vis to get people talking about mental health in construction.
Backed by national media coverage and viral social media moments, the 2025 edition sold out nationwide and raised vital funds for LIVIN, helping to break the stigma around mental health in the construction industry. Conversations were sparked on job sites, in smoko sheds, and in households across Australia.
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This year
In 2026, we’re taking it even further, as mental health doesn’t discriminate — it affects all trades.
This year’s calendar will feature tradie heroes from across the entire job site — from sparkies to chippies, plumbers to painters, we’re celebrating real tradies in all their gritty, glorious charm - and raising awareness for a cause that matters. So get behind us and nominate a tradie who would shine in the upcoming calendar!
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The cause
Our mission is to raise $100,000 for the Black Dog Institute to fund life-saving mental health research and programs.
Suicide remains the leading cause of death for men in construction — and too many mates are suffering in silence. The Sexy Concreters & Tradie Mates Calendar is about more than a laugh; it’s about starting conversations that might just save a life.
This year’s edition is bigger, bolder, and designed to break the stigma. By stripping back the hi-vis and the stigma we’re keeping the momentum going — one laugh, one calendar, and one life-saving conversation at a time.
Why tradies with their kit off?
Shirts are off — but it’s not just about skin.
On site, blokes are tough. They’re strong.
And most wouldn’t dream of opening up about what’s really going on in their head.
But the truth is, in Australia suicide is the biggest killer of men in construction.
Behind the hi-vis, the sweat, and the banter - too many mates are struggling in silence. That’s why we strip it back. Literally.
The shirts come off, the rigs come out (sloppy or sculpted, doesn’t matter), and suddenly the conversation changes.
People stop. They laugh. They share it around. And in that moment, we open the door to talk about something that usually gets buried. This calendar isn’t about chiselled abs or polished photo shoots. It’s about awareness. It’s about showing that strength comes in all shapes, sizes, and stories.
Every bloke belongs here - dust, scars, belly, muscles, or none of the above. We’re not looking for models.
Real tradies with real vibes. The kind of man who can take the piss, have a laugh, and still stand proud as himself.
Because it’s not about showing off - it’s about showing up. For your mates. For the cause. For the conversations that save lives.
Real tradies. Real cheek. Real conversations that matter.
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Our goal
Raise $100,000 for the Black Dog Institute
@sexyconcreterscalendar
